Why does Brazil have such a vibrant floral culture?
Brazil is the country of exuberant nature — and that translates directly into its floral culture. The world's greatest biodiversity lives within its borders: over 55,000 plant species, thousands of wild orchids, Amazon heliconias and tropical flowers that exist nowhere else on earth. São Paulo is home to Latin America's largest flower industry: the Veiling Holambra — a flower auction system founded by Dutch immigrants — is the largest in the entire Southern Hemisphere.
Giving flowers in Brazil is an everyday gesture and deeply valued — not just for special dates, but as part of Brazilian hospitality culture.
What are the favorite flowers in Brazil?
Roses lead for romantic occasions and birthdays. Orchids — especially the Cattleya labiata, Brazil's national flower — hold a special place in the local market and are a premium gift. Sunflowers and gerberas are very popular for cheerful, casual gifts. Tropical flowers — heliconias, anthuriums, birds of paradise — are increasingly present in modern and corporate arrangements.
A Brazilian particularity: yellow and green arrangements — the national colors — peak in popularity during football tournaments and national holidays.
When are flowers given in Brazil?
Dia das Mães — second Sunday of May — is Brazil's biggest commercial date, surpassing even Christmas in many categories. Florists work weeks in advance; sending flowers to a mother in Brazil from abroad is one of the most valued gestures there is.
Dia dos Namorados — June 12 — is Brazil's Valentine's Day. It falls in June, not February, coinciding with the Festas Juninas. It is the most important romantic date of the year in Brazil.
Christmas and birthdays round out the usual annual calendar.
How to send flowers to Brazil from abroad?
Sending flowers to Brazil from Spain, the United States, Portugal or any other country is possible with LatinFlores. We deliver to São Paulo, Rio de Janeiro, Brasília, Belo Horizonte, Fortaleza, Curitiba and other major cities, with local florists who know the tastes and traditions of the Brazilian market.
Standard delivery time is 1 to 3 business days. For Dia das Mães and Dia dos Namorados, ordering at least 5 days in advance is recommended.
A fact you didn't know
Holambra, a small town in the interior of São Paulo founded by Dutch immigrants in 1948, today produces 70% of the flowers consumed in Brazil. It's known as "the city of flowers" and every year hosts the Expoflora — the largest floral exhibition in Latin America. The contrast between football, carnival and a near-Dutch town in the heart of Brazil says a lot about the cultural complexity of the country.
