Privacy Policy

Privacy Policy

LatinFlores.com ("LatinFlores", "we", "our" or "us") is committed to protecting your personal information. This Privacy Policy explains what data we collect, how we use it, who we share it with, and what rights you have.

By using our website or placing an order, you agree to the practices described in this policy.

1. Introduction

LatinFlores.com is an online flower delivery service operating in over 20 countries across Latin America, Europe and the United States. For privacy inquiries: flores@latinflores.com | 1-888-493-8030.

2. Who We Are

LatinFlores.com coordinates flower and gift delivery through a network of independent florists, couriers and service providers in 20+ countries.

3. Information We Collect

3.1 Information you provide directly:

  • Full name, email and phone number
  • Billing and delivery address
  • Payment information (we do not store full card numbers)
  • Recipient's name, address and phone number
  • Personal messages included with orders
  • Customer support communications
  • Purchase history and prior claim records

3.2 Automatically collected:

  • IP address and approximate location
  • Browser type, device and operating system
  • Pages visited, time on site and referring URLs
  • Cookie identifiers and session data

3.3 From third parties:

  • Payment processors may share transaction confirmation data
  • Social media platforms may share limited profile data

4. How We Use Your Information

  • Process, fulfill and confirm orders
  • Coordinate delivery with our florist and courier network
  • Send order confirmations, delivery updates and customer service communications
  • Process payments and prevent fraud
  • Send marketing emails and promotional offers (with your consent)
  • Display personalized ads on Google, Meta (Facebook/Instagram) and other platforms
  • Analyze site usage and improve our services
  • Review claim history under our Refund Policy
  • Comply with legal obligations

5. Legal Basis for Processing (GDPR — EU/EEA Users)

  • Contract performance: To process and fulfill your order.
  • Legitimate interests: Fraud prevention, service improvement and relevant marketing.
  • Consent: For marketing emails and non-essential cookies. You may withdraw consent at any time.
  • Legal obligation: To comply with applicable laws and regulations.

6. Cookies and Tracking Technologies

Essential cookies: Required for site function (cart, checkout, session). Cannot be disabled.

Analytics cookies: Google Analytics. Opt out: tools.google.com/dlpage/gaoptout

Marketing cookies: Google Ads and Meta Pixel (Facebook/Instagram). Opt out: optout.aboutads.info and your Facebook account settings.

Preference cookies: Language, currency and regional settings.

You can manage cookie preferences through our consent banner or your browser settings.

For EU/EEA users: non-essential cookies are only activated with your prior explicit consent, in accordance with GDPR.

7. Third-Party Service Providers

  • Shopify Inc. — E-commerce platform and email marketing
  • Google LLC — Analytics and advertising
  • Meta Platforms Inc. — Advertising (Facebook/Instagram Pixel)
  • PayPal, Western Union, MoneyGram, Visa, Mastercard, Diners — Payment processing
  • Independent florists and couriers — Order fulfillment and delivery

We do not sell your personal information for monetary compensation. However, sharing data with advertising partners such as Google and Meta for targeted advertising may constitute a "sale" under California law. California residents may opt out by contacting us at flores@latinflores.com.

8. Email Marketing

We use Shopify Email for promotional communications. You can unsubscribe at any time by clicking the "Unsubscribe" link in any marketing email or by writing to flores@latinflores.com.

9. Data Retention

We retain your personal data as long as necessary to fulfill your order, comply with legal obligations (typically 5–7 years), resolve disputes and maintain claim records under our Refund Policy.

10. Data Security

We implement SSL/TLS encryption, PCI-DSS compliant payment processing and access controls. In the event of a data breach affecting your rights, we will notify you as required by applicable law.

11. International Data Transfers

Your data may be transferred to and processed in countries outside your country of residence, including the United States. When transferring data from the EU/EEA, we rely on Standard Contractual Clauses under GDPR.

12. Your Rights

For all users:

  • Access the personal data we hold about you
  • Correct inaccurate or incomplete data
  • Request deletion of your data (subject to legal retention requirements)
  • Opt out of marketing communications at any time

For EU/EEA users (GDPR):

  • Right to data portability
  • Right to restrict or object to processing
  • Right to withdraw consent at any time
  • Right to lodge a complaint with your local data protection authority

For California users (CCPA):

  • Right to know what personal information is collected, used, shared or sold
  • Right to delete personal information
  • Right to opt out of the sale of personal information
  • Right to non-discrimination for exercising your privacy rights

To exercise any of these rights, contact us at flores@latinflores.com. We will respond within 30 days.

13. Children's Privacy

Our services are not directed to individuals under the age of 13 (or under 16 in the EU/EEA). We do not knowingly collect personal data from minors. Contact us at flores@latinflores.com if you believe a minor has provided us with personal data.

14. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites.

15. Governing Law

This Privacy Policy is governed by the laws of the State of Georgia, United States. Disputes are subject to the dispute resolution provisions in our Terms of Service and Refund Policy.

16. Changes to This Policy

We may update this Privacy Policy at any time. We will post the updated version with a new "Last updated" date. Your continued use of our site constitutes acceptance of the updated policy.

17. Contact Us

  • Email: flores@latinflores.com
  • Phone: 1-888-493-8030
  • Mail: LatinFlores c/o LatinMalls.com
  • 12600 Deerfield Pkwy
  • Alpharetta, GA 30004
  • United States