Floral Trends in Latin America 2025 — LatinFlores
With over 20,000 flower deliveries per year across more than 20 countries, LatinFlores has a unique view of the floral market in Latin America. This data reflects real purchasing trends in the region during 2025.
Most Sent Flowers in Latin America 2025
#1 — Red Roses
Roses remain the most gifted flower across the region. They represent almost half of all floral orders in LATAM, led by classic bouquets of 12 and 18 roses.
#2 — Flower + Chocolate Combos
Combined arrangements — flowers with chocolates, stuffed animals or balloons — are the second most popular gift type. Nearly 1 in 4 orders includes a complement alongside the flowers.
#3 — Sunflowers
Sunflowers are the most popular alternative to roses, especially for birthdays and friendship gifts. Their popularity grows year after year across the region.
#4 — Mixed Arrangements
Combinations of roses, lilies and gerberas are preferred for formal occasions such as graduations, thank-yous and corporate events.
Occasions that Generate the Most Flower Orders in LATAM
#1 — Love and Romance
Deliveries related to love, Valentine's Day, anniversaries and reconciliations represent the largest order category. More than a third of all arrangements sent in the region have a romantic motivation.
#2 — Birthdays
Birthdays are the second most common occasion, with a more varied product distribution — from roses to sunflowers and colorful arrangements.
Markets with the Highest Floral Demand in LATAM
Colombia and Mexico lead the volume of flower deliveries in the region, closely followed by Brazil, Argentina and Peru. These five countries account for more than 80% of floral demand in Latin America.
Brazil has a unique feature: Dia dos Namorados (June 12) is the most important romantic celebration of the year, generating a demand peak comparable to Mother's Day in the rest of the region.
Where Are Flowers Sent to Latin America From?
More than 4 out of 10 floral orders to LATAM come from people living abroad — mainly in the United States and Europe — who want to surprise their family and loved ones in the region.
Average Price of a Floral Arrangement
The average price of a flower arrangement with home delivery in Latin America is between $80 and $100 USD, including the arrangement and shipping cost.
Key Trend 2025: The Complete Gift
The clearest trend in the Latin American floral market in 2025 is the growth of combos. Consumers seek more complete gift experiences, not just flowers. This trend is especially strong in international shipments, where the sender wants to make the greatest possible impact from a distance.
Conclusion
Red roses maintain their reign in Latin America, but the market is evolving toward more complete gifts and memorable experiences. Love and romance remain the main driver of the floral industry in the region.
Want to send flowers to Latin America? Check our country shipping guide or write to us at flores@latinflores.com.
